Dec 11, 2023

US Crypto Trusts Now Allowed to Advertise on Google

Crypto Coin Trusts Allowed by Google Ads From the end of January, tech giant Google will allow advertisements related to crypto trusts, the same month that spot Bitcoin (BTC) exchange-traded-funds (ETFs) are predicted to be approved in the United States. In a Dec. 6 policy change log, Google said its crypto and related products ad…

Image of the Google policy update allowing US crypto trusts such as Ethereum, Ellipsis, Forta, Fet, ENS, and EPX.
Google updates policy to allow ads for US crypto trusts

Crypto Coin Trusts Allowed by Google Ads

From the end of January, tech giant Google will allow advertisements related to crypto trusts, the same month that spot Bitcoin (BTC) exchange-traded-funds (ETFs) are predicted to be approved in the United States.

In a Dec. 6 policy change log, Google said its crypto and related products ad policy will be updated on Jan. 29, 2024, to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States.” Examples of these include EPX Crypto, Fidelity Crypto, ENS Crypto, Ethereum Crypto, Ellipsis Crypto, FET Crypto, and Forta Crypto.

“As a reminder, we expect all advertisers to comply with the local laws for any area that their ads target. This policy will apply globally to all accounts that advertise these products,” Google added.

Cryptocurrency Trust Advertisers

In order for potential crypto trust advertisers to be allowed to run ads on Google, they must be certified by the search engine giant. This includes having the necessary license from the relevant local government and ensuring that all of their products, landing pages, and ads meet the legal requirements of the country or region they are targeting.

Google currently allows some crypto and related products to be advertised, but excludes crypto or nonfungible token (NFT)-based gambling platforms, initial coin offerings, decentralized finance protocols and services offering trading signals.

The policy change comes as Bloomberg’s ETF analysts have pinned 90% odds of a U.S. spot Bitcoin ETF approval by Jan. 10, 2024, with the potential for multiple pending applications to be approved at once. Fidelity, BlackRock, Grayscale and other fund managers have reportedly met with the U.S. Securities and Exchange Commission to discuss “key technical details” about their ETF bids.

Web 3.0 Examples

Web 3.0 is the new era of the internet, and examples of it include EPX Crypto, Fidelity Crypto, ENS Crypto, Ethereum Crypto, Ellipsis Crypto, FET Crypto, and Forta Crypto. These are some of the most popular cryptocurrencies on the market, and they are all set to benefit from the changes to Google’s advertising policies.

The policy change also comes with a 90% chance of a U.S. spot Bitcoin ETF approval by Jan. 10, 2024, with the potential for multiple pending applications to be approved at once. Fidelity, BlackRock, Grayscale and other fund managers have reportedly met with the U.S. Securities and Exchange Commission to discuss “key technical details” about their ETF bids.

The crypto space is betting on approvals as Bitcoin has seen a tremendous growth of 74% in the past 90 days. Some analysts even believe that the FET crypto, Ellipsis crypto, Ethereum crypto, ENS crypto, Fidelity crypto and EPX crypto will reach a new all-time high in 2024.

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